Thursday, August 27, 2009

Spotlight On Power And Money (Amsterdam)




When the investment group All Capital wanted a power space for their high-powered meetings in Amsterdam, they engaged two local creative firms that had the right vision. Interior design firm i29 and architectural office Eckhardt en Leeuwensteincreated meeting and lounge areas that are prestigious and opulent without being pretentious or stuffy.

Themed around the playful concept of being under a spotlight, the spaces feature gigantic, round, black lamp shades spray-painted gold inside. These power lights appear to cast spot lights and create shadows everywhere in the space. The fake ovals of light and shadow on the floor, walls and furnishings are created by altering the colors and textures of the finish.



The golden ovals also define specific areas and soften the angles of the black-stained ash wood desks and cabinets. In addition, the gold and silver ovals scattered about can be interpreted as coins - highlighting the business of the client. All existing ornamentation and detail of the building was painted white.

The All Capital boardrooms and lounge opened last month in the historic, 17th-century building, De Gouden Bocht located by one of the most famous canals of Amsterdam, the Herengracht (=Gentlemen`s Canal).



i29 was established in 2001 by Jaspar Jensen and Jeroen Dellensen. Their style is characterized by a dramatic absence of extras or gimmicks, and by frequent use of clear blocks of color and lots of white. Their projects, mainly in Amsterdam, include schools, retail shops, restaurants, hotels and private residences.

Architect duo Rob Eckhardt and Goos Leeuwenstein has a long history of distinctive projects from public spaces to restaurants, entertainment venues and residences. They've created offices for Publicis, DDB and Eigen Fabrikaat, film studios for Jurriaan Eindhoven, and interiors for Restaurant Bordewijk. Eckhardt became known early in his career as a furniture designer with the disco stool Dolores as his first success in the early 1980s. He even operated a retail store that sold his furniture, including the 1983 Groeten uit Holland chair and the 1982 Karel Doorman chaise lounge. - Tuija Seipell

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