Republic of Korea Pavilion at Shanghai Expo 2010 by Mass Studies

Architectural photographer Roland Halbe has sent us his photos of the Republic of Korea Pavilion at Shanghai Expo 2010by Mass Studies.

Above and top photos are copyright Roland Halbe.

The building’s form is made up of 20 letters from the Korean alphabet. More information about the design in our previous story.

Above photo is copyright Roland Halbe

See all our stories about Shanghai Expo 2010 in our special category.

Above photo is copyright Roland Halbe

Here’s some more information from the Expo organisers:

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Pavilion Features

The three-story Republic of Korea Pavilion is composed of 20 basic letters of the ROK alphabet. The pavilion showcases blueprints of future cities along with the country’s most advanced technology and traditional culture.

Pavilion Display

ROK’s 2010 exhibit features a theme on “Friendly City, Colorful Life.” The main exhibition area on the second floor is divided into four sections–culture, technology, humanity and nature, where visitors will experience the current and future urban life of the country.
Pavilion Highlights

Above photo is copyright Roland Halbe

Highlight 1: Hologram Guides, or “Virtual Friends”

Hologram Guides, or “Virtual Friends” One of the center pieces of the pavilion will feature four hologram guides, including a ROK fashion model, a foreign chef, a lady and an IT engineer. They represent the country’s culture, humanity, nature and technology respectively. The “virtual friends” will guide visitors to different thematic exhibition halls, where visitors will experience the current and future urban life of the country.